Resonance
For example, brand loyalty is a common result of reaching brand resonance. In order to maintain customer loyalty, do the following:
- Focus on customer support
- Enhance your customer service
- Offer rewards programs
- Adapt to consumer trends
Casey Schmidt • A unique brand resonance model guide for 2020
Brand sustainability comes down to two things: relevance and differentiation. Something either affects a brand's relevance; is it meaningful to my life today? And its differentiation; is it unique and can I identify that uniqueness? Everything falls into one of those two buckets as it relates to brand. The goal is to be high
... See moreKat Cole • Invest Like the Best with Patrick O'Shaughnessy on Apple Podcasts
Judgments refer to how customers feel about a product’s quality and ability to outperform other brand’s products.
How to achieve it
As ‘judgments’ appears on the third rung, it is part of the ‘what about you?’ stage of the resonance model.
In order to influence customers to hold positive judgments about your brand, determine new and unique ways to im... See more
How to achieve it
As ‘judgments’ appears on the third rung, it is part of the ‘what about you?’ stage of the resonance model.
In order to influence customers to hold positive judgments about your brand, determine new and unique ways to im... See more
Casey Schmidt • A unique brand resonance model guide for 2020
It’s language/market fit at work — when you find the exact right words to explain your product or service to prospective customers, words that resonate with goals and struggles that are already in their brains. When you talk about your product, a lightbulb in their heads switches on that says, “That is EXACTLY what I’m looking for” — they feel like... See more
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
Starting with language/market fit brings three other big advantages:
1. Speed - Product build-measure-learn cycles, even just prototyping, can take weeks. But you can iterate language 5X in a single day.
2. Traction - A pre-launch lead-capture site (that markets the product to validate demand) with 25% conversion is a strong signal to potential inves... See more
1. Speed - Product build-measure-learn cycles, even just prototyping, can take weeks. But you can iterate language 5X in a single day.
2. Traction - A pre-launch lead-capture site (that markets the product to validate demand) with 25% conversion is a strong signal to potential inves... See more
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more