Resonance
A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
If your headline completes the sentence “Our product is...” You’re not using their words. If your headline completes the sentence “Now you can ______” or “I wish I could _____” or “Someday I hope to _____” then your language might resonate
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more
Brian Collins • 101 Design Rules
For example, brand loyalty is a common result of reaching brand resonance. In order to maintain customer loyalty, do the following:
- Focus on customer support
- Enhance your customer service
- Offer rewards programs
- Adapt to consumer trends
Casey Schmidt • A unique brand resonance model guide for 2020
In order to meet the objectives of the ‘performance’ stage, build brand differentiation by doing the following:
Creating differentiation helps answer the ‘what are you?’ stage, but remember that performance is only one of the quadrants... See more
- Creating memorable experiences
- Displaying positive brand values
- Telling important brand stories
- Building brand personas
Creating differentiation helps answer the ‘what are you?’ stage, but remember that performance is only one of the quadrants... See more
Casey Schmidt • A unique brand resonance model guide for 2020
To increase your brand awareness, and thus answer the ‘who are you’ salience stage of the resonance model:
The more you build brand awareness, the better you’ll answer the ‘who are you?’ question, which ultimately is the key to reaching salience.
- Define your brand in detail
- Maintain steady focus on content
- Get creative with communication
The more you build brand awareness, the better you’ll answer the ‘who are you?’ question, which ultimately is the key to reaching salience.
Casey Schmidt • A unique brand resonance model guide for 2020
Judgments refer to how customers feel about a product’s quality and ability to outperform other brand’s products.
How to achieve it
As ‘judgments’ appears on the third rung, it is part of the ‘what about you?’ stage of the resonance model.
In order to influence customers to hold positive judgments about your brand, determine new and unique ways to... See more
How to achieve it
As ‘judgments’ appears on the third rung, it is part of the ‘what about you?’ stage of the resonance model.
In order to influence customers to hold positive judgments about your brand, determine new and unique ways to... See more