Saved by Brandy Cerne
A unique brand resonance model guide for 2020
Why brands should think like place-makers - MediaCat
mediacatmagazine.co.uk
A good brand strategy should be:
- Rooted in truth: Not invented out of thin air - it elevates something that is true about the business
- Differentiated in the category: It captures a sentiment in the category that no one else already knows
- Emotionally rich: It responds to an emotional opportunity with your audience in an inventive, rich way