Phase 1: Laying the Foundation – Your Brand Strategy

This is all about defining who you are, what you stand for, and what you want to be known for.

Understand Core Concepts ( Video Ref: 1:00 - 3:10 ):

Branding: The "intentional pairing of relevant things done consistently."

Brand: The byproduct – when your audience inherently associates those

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A final-year student asked me a simple question: What brand model do we use and sell?We don’t. Not in the way they meant. People don’t buy our process. They’re more interested in how we adapt to their challenge.Complexity resists templates. The more layered the company, the more it needs its own rhythm. Structure matters, but there’s rarely a... See more