Saved by Brandy Cerne
A unique brand resonance model guide for 2020
Ground your brand identity in emotional values that set you apart from the competition and resonate with your consumers. Product features and claims of efficacy should be used only to support those values. Give long-term customer relationships priority
Bernhard Schroeder • Brands and BullS**t. Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
The design firm has to be able to make the right choices around what’s going to be the most critical thing that will break through to consumers to build that relationship—that familiarity yet distinctiveness that connects with consumers.
Debbie Millman • Brand Thinking and Other Noble Pursuits
