A unique brand resonance model guide for 2020

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What makes it different to the long famed brand world is that it goes beyond creating a sense of the familiar which can be achieved via clever messaging and lifestyle marketing. Instead, a Brand Universe looks to expand its footprint across multiple cultural domains, and views them as genuine opportunities to forge connections and share real experi... See more

Christopher Morency • What Even Is a Brand Universe?

You are Your Brand!: Everything you know about branding but never thought applied to you

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What can brand do for you? Just as we respect and admire people who know who they are and what they want, brand helps organizations attract the right customers and make sales more easily. Brand clarity attracts customers and brand consistency makes them stick around.

Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget

Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.

Poppy Thaxter • “The best results arrive from solid and trustful relationships.” Atelier ...

Together with a business model, a company needs a brand model, which focuses its growth trajectory. The most lucrative brand model is a brand galaxy. A brand galaxy is a consistent and versatile aesthetic portfolio that spurs a brand’s long-term growth and nurtures the brand’s relationship to culture through taste, media (magazines, film), art, des... See more

Ana Andjelic • Brand Starter Kit

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