Saved by Brandy Cerne
A unique brand resonance model guide for 2020
- BRAND, BRAND, BRAND Today’s economy requires business leaders to create positive memories for customers and partners, like Mackey has, or customers will turn to a competitor in search of a better experience. Whole Foods shoppers are loyal and believe they are embracing a healthy and socially conscious lifestyle by shopping at the stores. If you wan
Sophia Amoruso • The Small Business Guide to Growth Hacking
To conclude on what makes a successful brand: the one and most important characteristic of a successful brand is that all its parts are aligned. What you say is coherent with your actions: Say what you do and do what you say.
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
Ask yourself, how might someone who has this attribute present in memory, use this brand memory? Take a realistic audit of the attribute’s likely role. Is it something that could be used to evoke brands and be a CEP or something that is more likely to be something used to evaluate brands that are mentally and physically equivalent?
Jenni Romaniuk • Better Brand Health eBook
ask yourself what your organization believes. What are the ideologies that frame the way your brand sees the world, and what are the cultural characteristics associated with that perspective? When the beliefs of the brand align with the beliefs of the tribe, members of the tribe will use the brand to communicate their identity to the world, where t
... See moreMarcus Collins • For the Culture
Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.