Brands and BullS**t. Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.

You must understand your competitors and target audience so that you can develop a brand that promises the right things to the right people. Research should be first, definition, strategy, and marketing implementation should follow, and in time, your brand will grow.

Like what is your mission, what are your values, what is your brand strategy, who is your target customer, what’s happening with the competition, what’s your business model and what kind of marketing campaign will be effective in meeting your strategic company goals.

CREATE A NEW CATEGORY.

PROVIDE HIGHER QUALITY.

GIVE BACK.

APPEAL TO EMOTIONS.

TELL YOUR UNIQUE BRAND STORY.

BE THE UNDERDOG.

INNOVATE.