Pricing

Each plan also has an increasing number of hero features :

• 5 for Starter

• 6 for Professional

• 8 for Organization

• 10 for Enterprise

I’ve actually tested those numbers of features - and that’s exactly what performs best .

Because this page fits perfectly “above the fold” on most desktop screens.

Like almost everyone else these days, Monday also defaults to a yearly subscription. But what it does particularly well is it shows the percentage savings specifically: 18% . Stating these numbers specifically tends to perform better.

Netflix has defaulted to the most expensive plan, and used just about every dimension of the table to emphasize that choice is the best one:

• It has a much better color schema

• Lots of bullets on why that plan is best

• That plan is default and on the left, not the right