Simon Joliveau Breney

“if we can recognise that change and uncertainty are basic principles,” as the futurist and environmentalist Hazel Henderson put it, “we can greet the future… with the understanding that we do not know enough to be pessimistic .” You can take a crisis very seriously indeed without fooling yourself that you know the worst outcome is certain.

They say software should always be as flexible as possible. We think that’s bullshit. The best software has a vision. The best software takes sides. When someone uses software, they’re not just looking for features, they’re looking for an approach.

When I was working on ads one of the values we developed for our leadership team was to Be Plainspoken. That means communicating in an unadorned manner. It means having the conviction to be honest with one another so we can all improve. It means being direct not out of cruelty but out of an abundance of kindness.