Simon Joliveau Breney

Netflix has defaulted to the most expensive plan, and used just about every dimension of the table to emphasize that choice is the best one:

• It has a much better color schema

• Lots of bullets on why that plan is best

• That plan is default and on the left, not the right

Give good feedback (and ask for it, explicitly). A lot has been said elsewhere so I’ll go with: do it frequently and immediately, from a place of care, as a set of things you have observed, explaining the impact.

“Good process serves you so you can serve customers. But if you’re not watchful, the process can become the thing. This can happen very easily in large organizations. The process becomes the proxy for the result you want.” - Jeff Bezos, 2016 Letter To Shareholders

It’s called The MTO™ Technique. Instead of writing a goal in The Dreaded Binary Technique, you break every goal into three levels:

• Minimum

• Target

• Outrageous

Minimum is defined as “what you can be counted on to achieve based on your past performance”. Not on your hopes. But on the reality of your actual past achievements.

Target is the “stretch”,

Brian and most everyone at the company is comfortable failing publicly, which I admire.

In my experience, echoed by a few people I’ve chatted with, there is a general rule of thumb vis-a-vis the categories of work above:

A “Great PM” is

excellent in one area,

good in at least one other,

and doesn’t have time for more than two.

Using “Great PM” language, you should strive to be “Great,” as superlative as possible, in one of those four