Simon Joliveau Breney

With thoughtfulness and shared effort, the plan will come together and be ready to share with the entire company. This should be a moment of celebration. With the help of all of the leaders across the organization, and with all of the information at your disposal, you’ve come up with the best possible plan. Share the vision, the strategy, and the

Sometimes getting the right positioning for your startup is more challenging than getting to the product itself.

“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like,

A lot of typography has roots in calligraphy – someone holding a brush in their hand and making natural but delicate movements that result in nuanced curves filled with thoughtful interchanges between thin and thick. Most of the fonts you ever saw follow those rules; even the most “mechanical” fonts have surprising humanistic touches if you inspect

The fear people have about the idea of adherence to protocol

is rigidity. They imagine mindless automatons, heads down in a checklist, incapable of looking out their windshield and coping with the real world in front of them. But what you find, when a checklist is well made, is exactly the opposite. The checklist gets the dumb stuff out of the way,

All learning is composed of a few basic “atoms” of knowledge in three main types:

1. Facts —things which need to be memorized. Words, terms, formulas, dates, jargon.


2. Concepts —things which need to be understood. Principles, ideas, narratives, explanations.


3. Procedures —things which need to be performed. Methods, steps, actions, techniques.

We keep telling ourselves that previous voice interfaces like Alexa or Siri didn’t succeed because the underlying AI wasn’t smart enough, but that’s only half of the story. The core problem was never the quality of the output function, but the inconvenience of the input function: A natural language prompt like “Hey Google, what’s the weather in San

Instead of checking your email first thing in the morning and then getting sucked in and reacting to other people’s priorities, deal with email at the end of the day. That way, you can use your prime hours for your Highlight and other important work. You’ll probably have a little less energy at the end of the day, but that is actually a good thing

Moving from feature teams to empowered product teams is at the core of changing how you solve problems, and this involves introducing real product discovery skills. Yet it’s easy to just continue doing the design and development of new features, but now pretend this is product discovery.

The key is whether or not the solution generates the necessary