Simon Joliveau Breney

If instead of 10% you try to improve 10x, you completely change the conversation.

Doing more won’t cut it. You can’t go 10x with optimization. You need to radically re-think how you get from A to B.

Only when you make a goal impossible, you’re forced to stop working based on your current assumptions and knowledge.

4. Assume you are wrong. Human intuition is often wrong. To fight this, have a hypothesis and try to invalidate it quickly.

Depending on what information is censored and who you ask, censorship can take many names: content policy, moderation, content standards, safety measures, anti-disinformation, combating fake news, silencing dissent. Drawing the boundaries of acceptable speech is a political question: censorship isn’t always inherently objectionable. The underlying

Some of the questions I repeatedly ask:

• Can we re-frame this in terms of the customer’s problem?

• What’s the soonest we could get this done?

• What would you need to get this done tomorrow instead of next week?

• What would we need to do to get twice as many customers? Ten times as many customers?

• How does this relate to our goal? Is this the most

Airbnb wants its leaders to be more than managers, they want them to be creators. But it results in a much more top-down company.

Yesterday I told my therapist that when I left last week, I felt like a baby: dumb and small, sad and fumbling like an animal, uncertain, unaware. But that felt good: all swagger melted away, all pride evaporated or dripping into the wet ground, no gilded guiding grievances, no wistful wisdom, no fanciful fairy tales that make sad animals sound

What feels more challenging for me right now: committing to structure or letting go of control? What might that reveal about the type of discipline I need?