Simon Joliveau Breney

A lot of typography has roots in calligraphy – someone holding a brush in their hand and making natural but delicate movements that result in nuanced curves filled with thoughtful interchanges between thin and thick. Most of the fonts you ever saw follow those rules; even the most “mechanical” fonts have surprising humanistic touches if you inspect

Another possible cause is that in many companies, from the viewpoint of the many employees, the company has been “transforming” for years. There has been one big company transformation initiative after another, usually tied to some new senior leader. No wonder that the people suffer from change fatigue.

The same is true here. The future isn’t about replacing existing computing paradigms with chat interfaces, but about enhancing them to make human-computer interaction feel effortless – like the silent exchange of butter at a well-worn breakfast table.

Listen: Make sure to genuinely listen to concerns and red flags. Though it may sound like complaining, the fact that people care is a good sign. Most times teams on the ground can identify major flaws in a plan much more quickly than Leadership.

2. Know the customer. Talk to them. It is tempting to assume that we understand our customers, but we are often wrong. We validate our assumptions through qualitative and quantitative customer input.