Simon Joliveau Breney
@simonjb
Simon Joliveau Breney
@simonjb
You work in a product trio performing continuous product discovery for .
Your goal is to .
The product trio identified that <market segment, opportunity> wants to when .
Ideate separately from the perspective of an experienced product manager, an experienced product designer, and an experienced software engineer. Come up with 5 product ideas
... See moreA very basic three-category scale of Urgency could go something like this:
• “ASAP” represents the highest band of urgency. If we don’t deliver this ASAP, then the value (whatever total value that might be) will quickly evaporate – someone will get there before us or the opportunity (however big or small) will be massively impaired.
• “Soon”
As the great Elizabeth Gilbert puts it: “You are afraid of surrender because you don’t want to lose control. But you never had control; all you had was anxiety.”
It’s important to challenge yourself and your peers to cut even the good ideas if they aren’t perishable (can be done later), strategic (don’t directly support this plan’s strategy), or differentiating (set you apart from your competition). Instead, put those resources against the top priorities.