Simon Joliveau Breney

“We do think in words, and the fewer words we know, the more restricted our thoughts. As our vocabulary expands, so does our power to think."

- L'Engle, Madeleine. A Circle of Quiet (The Crosswicks Journals Book 1) (p. 149). Open Road Media. Kindle Edition.

we encourage Leadership to call out not just what they know but what they don’t know and wish that they did.

The biggest thing about writing down strategic choices is that they serve to build a corporate history (over a year or two, not really thinking about decades). Why decisions are made is rather important because companies, like people, can make the same mistakes over time without history.

If instead of 10% you try to improve 10x, you completely change the conversation.

Doing more won’t cut it. You can’t go 10x with optimization. You need to radically re-think how you get from A to B.

Only when you make a goal impossible, you’re forced to stop working based on your current assumptions and knowledge.

Itzler's philosophy is to inject “new-ness” into your life with a handful of mini-adventures throughout the year. Think 1-2 day experiences, spaced out every couple of months.

These don't have to be complex; it's about experiencing something different.

Right-first-time and Just-in-time over Working software over comprehensive documentation