Simon Joliveau Breney
@simonjb
Simon Joliveau Breney
@simonjb
Get people excited: If you’re enthusiastic about the plan, help them see why. Give people a reason to get excited.

Because planning forces you to understand the landscape. This background knowledge will help you consider your options when (not if) things don’t to plan.
Our desire to maintain harmony can cause us to be indirect about uncomfortable truths. Our desire to influence can cause us to pre-emptively address every arcane objection. Our desire to impress can cause us to use more language than necessary. And the expectations we have internalized about corporate communication often cause us to write in a way
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