Ultimate Guide: Pricing Pages

Netflix has defaulted to the most expensive plan, and used just about every dimension of the table to emphasize that choice is the best one:

• It has a much better color schema

• Lots of bullets on why that plan is best

• That plan is default and on the left, not the right

Like almost everyone else these days, Monday also defaults to a yearly subscription. But what it does particularly well is it shows the percentage savings specifically: 18% . Stating these numbers specifically tends to perform better.

Each plan also has an increasing number of hero features :

• 5 for Starter

• 6 for Professional

• 8 for Organization

• 10 for Enterprise

I’ve actually tested those numbers of features - and that’s exactly what performs best .

Because this page fits perfectly “above the fold” on most desktop screens.