Saved by Simon Joliveau Breney
Ultimate Guide: Pricing Pages
Monetizing Innovation: How Smart Companies Design the Product Around the Price
amazon.com
Let’s look at an example of two pricing options: one offered at a set price and one on a tiered structure. Keep in mind that you can substitute any prices here to apply this to another business. Option 1: The World’s Greatest Widget Price: $87 Option 1 is simple and presents the choice as follows: Do you want to buy this widget or not? Here’s an al
... See moreChris Guillebeau • The $100 Startup
the primary anchor, the A package, is significantly higher than your standard price; and that you still offer people at least two options even if the A package is too expensive for them. The C package is lower than the B package, but not too much lower. The overall effect of this structure is to set the expectation that some people are willing to p
... See moreLeigh Caldwell • The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
The benefit statements, such as “beautiful design” and “unlimited storage,” were music to many ears. The average customer could now quickly understand what they would get with each product offering. If you wanted only photo storage, you would choose basic. Want personalization? Choose power. Did you want to sell online? Choose portfolio.