Saved by Simon Joliveau Breney
Ultimate Guide: Pricing Pages
Step 4: Optimize Your Business Model
If you’re struggling to make any channel work at scale, it could be that your pricing or trial model is holding you back. Consider experimenting with:
If you’re struggling to make any channel work at scale, it could be that your pricing or trial model is holding you back. Consider experimenting with:
- Freemium or Trials: Lowering the barrier to entry can increase conversion rates. Zoom, for example, became a breakout success by offering free 40-minute meetings.
Sean Ellis • Why PMF Alone Won’t Make You a Breakout Success
It’s much better to “anchor & twist”—start with something easily understandable, and have one big new thing that is different. Substack is a newsletter platform—with payments. Superhuman is an email client—that’s absurdly fast. Figma is a design tool—in a web browser. (You get the idea.)
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
No matter what product you are trying to monetize, as you create options for customers, you want to be sure that your pricing is in proportion to the value they are getting from the use of your product. And in the case of certain products, most notably software, often you should charge according to usage.