Ultimate Guide: Pricing Pages

For SaaS companies, particularly important junctures are the page or pages explaining the features and prices of different services or plan levels and pages promoting add-ons and upgrades.

Let’s look at an example of two pricing options: one offered at a set price and one on a tiered structure. Keep in mind that you can substitute any prices here to apply this to another business. Option 1: The World’s Greatest Widget Price: $87 Option 1 is simple and presents the choice as follows: Do you want to buy this widget or not? Here’s an al

No matter what product you are trying to monetize, as you create options for customers, you want to be sure that your pricing is in proportion to the value they are getting from the use of your product. And in the case of certain products, most notably software, often you should charge according to usage.

• Freemium or Trials: Lowering the barrier to entry can increase conversion rates. Zoom, for example, became a breakout success by offering free 40-minute meetings.

“Pricing and packaging” is an old-fashioned-sounding term that might remind you of stocking grocery store shelves, but for subscription businesses it is one of the most powerful growth levers you have. I can’t emphasize this enough. For those unfamiliar with the term, “pricing” means exactly that—the dollar number you assign to the value of your se