Media & Culture

Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.

Although repetition is necessary, practice isn’t just repetition. When we practice, we do two things: we isolate a technique for study, and we engage with difficulty.

I think the defining economic reality of the modern platform media world is that all the platforms realized that an infinite supply of teenage creators are cheaper to deal with than media companies or groups of media individuals or powerful creators. And I’m curious for your read on the number of YouTubers that you see retiring or taking a step... See more

But the curation was never about financial reward. It was “there's a small unscalable business here about taste, that people rely on and really like, and everyone who works on it doesn't make very much money, but they're very cool.” We just don't live in a world where that's an acceptable way to live. There's a lot of economic pressures and again,... See more

Better design is warranted, but it is not enough if the goal is risk reduction. Risk reduction requires socialization, education, and enough agency to build experience. Moreover, if we think that people will still get hurt, we should be creating digital patrols who are there to pick people up when they are hurt.

That's why we have intermediaries, and why disintermediation always leads to some degree of re-intermediation. There's a lot of explicit and implicit knowledge and specialized skill required to connect buyers and sellers, creators and audiences, and other sides of two-sided markets. Some producers can do some of this stuff for themselves, and a... See more

The companies promoting generative-A.I. programs claim that they will unleash creativity. In essence, they are saying that art can be all inspiration and no perspiration—but these things cannot be easily separated. I’m not saying that art has to involve tedium. What I’m saying is that art requires making choices at every scale; the countless... See more