The thing that makes “influencer” such an attractive option in those surveys is precisely this idea that it names the outcome rather than the actual work. We don’t actually have a good word for what it means to do that work. Partly this is because there are big differences between platforms (and within platforms, for that matter), and there is no... See more
The aspect ratio of our lives has changed. By narrowing our field of view, cutting off our peripheral vision, the phone doesn’t just remove us from space and provoke a sense of claustrophobia. It isolates us.
A democratic cultural politics would be developmentalist — oriented to learning, growth and discovery — rather than presentist. All kinds of resources made available by digital hyperconnectivity could support such a developmentalist cultural politics. But the algorithms that feed us what we like or register what is popular — and thereby... See more
I suspect the rise of inspiration-sharing platforms might be making me, and everyone else on the collaborative internet, more focused on publicising our taste rather than feeding it. It’s easier to go viral on Twitter (err, X) by posting “vintage design inspiration” than it is by posting your own work. New sites like PI.FYI, a social network from... See more
But the curation was never about financial reward. It was “there's a small unscalable business here about taste, that people rely on and really like, and everyone who works on it doesn't make very much money, but they're very cool.” We just don't live in a world where that's an acceptable way to live. There's a lot of economic pressures and again,... See more
The programmer Simon Willison has described the training for large language models as “money laundering for copyrighted data,” which I find a useful way to think about the appeal of generative-A.I. programs: they let you engage in something like plagiarism, but there’s no guilt associated with it because it’s not clear even to you that you’re... See more
I think the defining economic reality of the modern platform media world is that all the platforms realized that an infinite supply of teenage creators are cheaper to deal with than media companies or groups of media individuals or powerful creators. And I’m curious for your read on the number of YouTubers that you see retiring or taking a step... See more
That's why we have intermediaries, and why disintermediation always leads to some degree of re-intermediation. There's a lot of explicit and implicit knowledge and specialized skill required to connect buyers and sellers, creators and audiences, and other sides of two-sided markets. Some producers can do some of this stuff for themselves, and a... See more