media
“Put simply, the brain treats information as a reward in itself; it doesn't matter whether the info is accurate or useful, the brain will still crave it and feel satisfied after consuming it (at least until it starts craving more).”
Gurwinder - The Intellectual Obesity Crisis
Yes, and podcasters do a great job of holding people. If you can get 80 or 90% of those people all the way through an episode, I can't think of another place on the planet where you can get that kind of time and attention. Imagine you're a marketer and thinking about what it would be like if you had to knock on someone's door and say, “Hey, is it... See more
Amplifi/Thought Letter: Steve Pratt: How to Earn & Keep Attention
the only way to maintain a competitive advantage in the media and entertainment business is to continue knowing more about your audience than the competition does.
Tom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
You want a brand platform to be like body muscle: long and flexible, not just sexy looking.
Paul Venuto • feed updates
The creator economy is in its early days, really. The mass adoption of television occurred in the 1950s, and the creator economy started in earnest around 2010, so we’re just about 15 years into it. It’s concerning that these media executives think they are superior to it and have a better way of operating, when they obviously do not. They should... See more
Amy Odell • Media Industry to Repeat History
The below quote by William S. Burroughs is only becoming more relevant with time:
'What does the money machine eat? It eats youth, spontaneity, life, beauty and above all it eats creativity. It eats quality and shits out quantity.'
'What does the money machine eat? It eats youth, spontaneity, life, beauty and above all it eats creativity. It eats quality and shits out quantity.'
substack.com • Home | Substack
“Common types of junk info include gossip, trivia, clickbait, hackery, marketing, churnalism, and babble. But in fact, any information that you can't use is junk info”