Dani Murphy

“SEO Is Dead. Say Hello to GEO ,” by John Herrman for New York ($). The arcane art of search optimization shapes much of what you see on the internet: It’s why food blogs are so damn wordy, for instance, and why news outlets have long pulled little stunts like this. But now that AI is eating search whole, whether through chatbots or Google’s “overv... See more

What we read with inclination makes a much stronger impression. If we read without inclination, half the mind is employed in fixing the attention; so there is but one half to be employed on what we read.