the slop era

I love TikTok but you have to actively train the algorithm to get a delightful FYP, especially in your first few weeks. The app only registers your attention duration: the longer you watch something, the more similar content it will show you, so follow certain users in certain categories you like, yes, but you also have to be ruthless with swiping ... See more

Really appreciated this spicy LinkedIn post from Chris Davis (CEO and heir to the New Balance empire) on their recent collab with Amine.

"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?

If you are a brand that "spon... See more

“If your stuff’s not performing well ... you might be aware that the algorithm is doing some shenanigans to tank your views or likes,” explained Kate, but that awareness doesn’t always translate into frustration with the platform. “There’s this doubt that creeps in about your own work, what you should be doing,” she shared.

I’ve been writing for years about social media fueling the loneliness crisis and the way capitalism and big tech have innovated away human connection and trapped us in ecosystems that encourage and profit from a meaner, angrier user base. These platforms too often funnel young men into toxic spaces that answer their loneliness by pointing the finge... See more

Because they are not well funded, leftist creators also don't have money to pour into production teams or marketing for their independent media businesses. While Bari Weiss and other billionaire-backed right wing influencers who cosplay as independent media can hire large staffs and run national ad campaigns thanks to their robust funding, progress... See more

The conservative media landscape in the United States is exceptionally well-funded, meticulously constructed, and highly coordinated. Wealthy donors, PACs, and corporations with a vested interest in preserving or expanding conservative policies strategically invest in right-wing media channels and up and coming content creators.

This creates a well... See more

Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.

Saleability, not substance, is the issue.