In an era suffocating under infinite content, the most radical act might be saying "this matters" and meaning it.

We need leaders in all aspects of our lives, and human curators should be the arbiters of taste. You may already be sick of trending templates, memes, specific types of click-baity content, soulless imagery, vapid videos, engagement farming, annoying trending songs.9 It’s not going to stop. In fact, it’s going to get much worse. The problem is that... See more

remember, "interesting" "inspiring" and "informative" are all at odds with "optimized"