c1de3d37-1f52-4b3e-844a-9302e0054010.png | Are.na

remember, "interesting" "inspiring" and "informative" are all at odds with "optimized"

These days, we get so much of our content in bite-sized, isolated bits — links in an email, tweets, Slack messages, blog posts. We consume information because it’s in front of us, rather than because it’s relevant for us. This continually present dynamic discourages reflection and thought. The future of content is about interfaces that can help us ... See more

It also means that increasingly the real value or trick won’t be in blowing up, though of course, it will only get harder and harder to do so as we continue to exponentially increase our output of content, but rather in holding on to the 15 seconds of fame once we have it.

Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.

“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more

We need leaders in all aspects of our lives, and human curators should be the arbiters of taste. You may already be sick of trending templates, memes, specific types of click-baity content, soulless imagery, vapid videos, engagement farming, annoying trending songs.9 It’s not going to stop. In fact, it’s going to get much worse. The problem is that... See more