language
The more powerful communication technologies become, the more people will fight wars over words instead of territory. Language, when wielded at scale, is among man's most powerful weapons.
The world is built by those who can think, but it is ran by those who can articulate.
Names are powerful.
They shape how we think — both consciously and subconsciously.
Here are 10 name changes that flipped public perception:
Nathan Baughtwitter.com