language
The people who get to impose their metaphors on the culture get to define what we consider to be true.
~Lakoff & Johnson
"economy of words"
The power of qualitative research is its magical ability to generate description. Where quantitative measures, qualitative describes the qualities of the human experience
Peter Spear • The Question of Why
How Language Shapes Thought | Lera Boroditsky
youtube.comThe more powerful communication technologies become, the more people will fight wars over words instead of territory. Language, when wielded at scale, is among man's most powerful weapons.
