language
The world is built by those who can think, but it is ran by those who can articulate.
Babelification is the process by which, after splintering, insular digital groups develop unique languages which makes reintegration in shared digital spaces difficult, if not impossible. When someone believes their insular language in online echo chambers is commonplace reality, clashes ensue when that same individual is placed in a context where ... See more
That's what careless words do. They make people love you a little less.
-The God of Small Things, Arundhati Roy

The people who get to impose their metaphors on the culture get to define what we consider to be true.
~Lakoff & Johnson

a beautiful passage from sublime’s innaugural zine on why language matters, in the context of building a different web.