innovation
If you have unconventional ideas, you can create a large impact by forcing those ideas onto people and systems that exist in conventional institutions
-Palmer Luckey
Climate 101 with Albert Wenger pt 2
youtube.comThat right there is the recipe for genuine innovation:
- Embrace uncertainty and the fact one doesn’t know the future.
- Understand that people are inventing things — and not just technologies, but also use cases — constantly.
- Remember that the art comes in editing after the invention, not before.
Stratechery by Ben Thompson • Stratechery by Ben Thompson

Age of Invention: Why wasn't the Steam Engine Invented Earlier? Part III
Anton Howesantonhowes.substack.com
Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.