innovation

Bill Gates on Microsoft's "hard-core detractors" December 4, 1993

Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.

Innovators are usually synthesizers—they synthesize everything they know and add their own personal talents, and out comes something new.