innovation
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spaywall.comResearchers Use Algae to Power a Computer for Months
smithsonianmag.comCompeting Against Luck: The Story of Innovation and Customer Choice
Clayton M. Christensen • 3 highlights
amazon.com
Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.
ECOSYSTEM STRATEGY – ECOSYSTEMATIC

It’s not that entrepreneurs are natural rule-breakers. Rather … they want self-direction. They aren’t going to take the world at face value. They have to figure it out for themselves.
