innovation
P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments
Went down a rabbit hole for cross-industry innovations (when one industry borrows from another).
Here are 8 gems.
1. James Dyson made a bagless vacuum after seeing how sawmills used cyclone force to eject sawdust. https://t.co/jre4FCdaVj
We Should Be Measuring Well-Being Catalysis, Not (trying and largely failing to measure) Economic Productivity
Ben Goertzelbengoertzel.substack.com
Iconic successes seemed outright strange at first: Amazon (wait days to receive a product you’ve never seen), eBay (buy beanie babies from someone thousands of miles away), Google (trust an algorithm to answer your questions), LinkedIn (publicly post your resume), Facebook (share personal updates with people you haven’t seen in years), Airbnb (stay... See more