innovation

When you’re focused on something few others are thinking about, you find yourself constantly making the case to yourself and others that your vision is worth pursuing and worthy of other people’s attention. This ongoing need to justify your work creates a significant emotional overhead.

P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.

Rail travel is a great example of an industry that is ripe for commercial innovation.

In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more

Go all in on where you think the future is, regardless of where it currently is. Mute the world then build your own world.

Take a coniferous forest. The hierarchy in scale of pine needle, tree crown, patch, stand, whole forest, and biome is also a time hierarchy. The needle changes within a year, the crown over several years, the patch over many decades, the stand over a couple of centuries, the forest over a thousand years, and the biome over ten thousand years. The... See more