ICP 2
But what happens when you are trying to launch the 9,000,001th mobile app? The first thing you do, naturally, is to try to read what's out there. The other counterintuitive thing, is that although most of the knowledge in writing out there pertains to channels like SEO or paid marketing or influencer campaigns, many of these tactics best fit... See more
Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do...
AI will commoditize decades of content marketing and SEO tactics, and usher in a new era of brand and influencer marketing. With models like ChatGPT driving the cost and time required to write effective SEO content down to zero, every brand will “flood the zone” of search engines, completely commoditizing content marketing. Perhaps this will make
... See moreScott Belsky • 9 Forecasts for the Near Future, With Implications
Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.
Kevin Lynch • I was axed as Oatly's creative director - here are 5 arguably useful lessons
But we know that people often go out of their way, pay a premium or suffer an inconvenience to buy a product that resonates on a visceral level with them.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Strong brands have cognitive dissonance at their core. They understand that while the product may solve a real-world problem, the brand is solving a much more valuable identity problem.
How Brands Bridge The Identity Gap
There are over 9 million mobile apps. There are a billion websites. Figuring out distribution is key.
This is why I think startups end up needing both:
1) an insight about customers that gives them product/market fit
2) an insight about distribution that creates tractio
This is why I think startups end up needing both:
1) an insight about customers that gives them product/market fit
2) an insight about distribution that creates tractio
Strategist tips
the whole point of a brand is to create an advantage by meaning something. As the market tides change, what most brands need now is to increase demand. The biggest thing they can do to get there is connect with people. And to connect with people, you need to behave more like a human—one with desires, anger, frustrations, hopes, dreams, and... See more