There are over 9 million mobile apps. There are a billion websites. Figuring out distribution is key.

This is why I think startups end up needing both:

1) an insight about customers that gives them product/market fit

2) an insight about distribution that creates tractio

As you grow your users and they get worse and worse, are they still valuable and can you still operate your product profitably? And more importantly, are you able to hold on to that core highly valuable user base that came in early?

No wonder these early users are often called The Golden Cohort.

the whole point of a brand is to create an advantage by meaning something. As the market tides change, what most brands need now is to increase demand. The biggest thing they can do to get there is connect with people. And to connect with people, you need to behave more like a human—one with desires, anger, frustrations, hopes, dreams, and... See more