the JCA awards recognize the best strategic thinking in marketing, media and advertising around the world. winners demonstrate “breakthrough thinking that led to breakthrough execution - good rabbit hole for marketing inspo.
Duolingo just crushed the Super Bowl.
After airing this 5 second ad (which, lol), they immediately sent this push notification to all users, doubling down on owl booty.
Extremely sound digital strategy.
Totally ridiculous. Totally effective.