Macintosh was everything technology should be. It was streamlined and practical, simple and sophisticated, a tool for enhancing creativity as much as productivity. –Steve Jobs
Mark Anderson added
Suddenly the Apple logo had disappeared and the now well-known carpet beater / pretzel / clover leaf was in its place. This change is due to Steve Jobs. The founder thought the Apple logo was being used too often. Everywhere you looked there was an apple and that was allowed a little less.
allhomecinema.com • The Meaning and Origin of the Apple Command Key Symbol
Jonathan Simcoe added
Ive explained the use of colors as a way to make the iMac “more egalitarian, more accessible, and more open.” Instead of going into a computer store and making a decision based on the speed of a computer’s processor and the size of its hard drive, customers were simply asked which color they wanted.
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
sari added
I’m a black T-shirt, Chucks, and Dickies guy because (a) it’s pragmatic and no-nonsense attire, and (b) it says everything about what’s mattered most to me in my life: California, skateboarding, and punk. When it comes to design, I don’t look high and I don’t look to my side. I prefer to look behind me.