Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
Radek Sienkiewiczvelvetshark.com
Saved by sari and
Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
Within the past few years, tech companies’ digital design all started to look the same: marginally, monotonously quirky; safe. From the sans-serif fonts to the muted pastel color palette, the stark white backgrounds to the curvy shape and hue of the buttons, most modern software blurs together into a familiar, squint-and-you’ll-confuse-it aesthetic... See more
Andreessen Horowitz (AZ) • Why We Crave Software With Style Over "Branding"
Remember Blanding? Well, Websites All Look the Same Now, Too - The Fashion Law
Sam Goreethefashionlaw.com
Are rebrands starting to look the same? The challenges defining commercial design
Liz Gornyitsnicethat.com
We're in the era of modern software companies as lifestyle brands.
We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience.
UX has become a fashion statement, and standout products have style. We'll see:
- Haute Couture software
- Lux... See more
