Why Do So Many Brands Change Their Logos and Look Like Everyone Else?

We're in the era of modern software companies as lifestyle brands. We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience. UX has become a fashion statement, and standout products have style. We'll see: - Haute Couture software - Lux... See more

Another example that comes to mind is this David Perell’s series of observations about “everything looking the same now”; in this case, company logos all moving to a narrow band of sans serif fonts. There are many possible explanations here, like homogenous design tools, but the Occam’s Razor answer is simply that these brands have global audiences... See more

anytime i have a client that loves a logo concept but is hung up on the fact that it "looks like ____'s logo", i show them this: https://t.co/8Y5RSqZFoh