Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
Radek Sienkiewiczvelvetshark.com
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Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
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And yet, lately, it feels like we're living through an era where we don't feel comfortable rewarding the risk it takes to be directional. The gravitational pull of the safe and familiar means it's rarer for brands to stick their necks out and actually lead with a strong vision. Instead, they play it safe. Brands and countless DTC startups are seemi... See more
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