Why Do So Many Brands Change Their Logos and Look Like Everyone Else?

“The primary technique used by designers in these spaces is to simply remix the dominant patterns and trends created by popular tech companies, ensuring their work appears as stylistically sophisticated and elegant as the work they’re emulating, regardless of what kind of product they’re designing and for whom. A podcast app and a banking app and a... See more

Within the past few years, tech companies’ digital design all started to look the same: marginally, monotonously quirky; safe. From the sans-serif fonts to the muted pastel color palette, the stark white backgrounds to the curvy shape and hue of the buttons, most modern software blurs together into a familiar, squint-and-you’ll-confuse-it aesthetic... See more

After all, it’s been said that “brevity is the soul of wit.” I also believe that the less alphabet letters are incorporated into the icon, the more conspicuous it can be. I hate when brands use an initial or the entire word(s) in their logo. It’s a cheat, the easy way out. Plus, a brand might be confused for another sharing the same letters. What a... See more

For a long time, beauty was deemed indispensable to good design, just like functionality. William Morris affirmed this in his 1880 lecture, and over half a century later, ‘excellent appearance’ and ‘progressive performance’ were chosen as the key criteria for inclusion in the first of the Museum of Modern Art’s ‘Good Design’ exhibitions.17 But Goog... See more