Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
Radek Sienkiewiczvelvetshark.com
Saved by sari and
Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
Something weird glitched in the Instagram matrix a few months back — suddenly every graphic designer started dropping “how to outline your logo” tips. Next thing you know, everyone’s making retro-style logos with chunky strokes. Makes you wonder if their clients know where all that inspo actually comes from 👀
Anyway, it... See more
antoncreationsinstagram.comAnother example that comes to mind is this David Perell’s series of observations about “everything looking the same now”; in this case, company logos all moving to a narrow band of sans serif fonts. There are many possible explanations here, like homogenous design tools, but the Occam’s Razor answer is simply that these brands have global audiences... See more
Alex Danco • Have You Ever Seen a Goth Downtown?
You don't need a new logo
The expectation with regard to the creation of a trademark seems to be to be able in a few moments to convey a vast meaning through a very minimal visual object. Yesterday it was heraldic coats of arms with shields containing animal or territorial symbols linked to a noble family. Today a sort of ideogram is asked to... See more
The expectation with regard to the creation of a trademark seems to be to be able in a few moments to convey a vast meaning through a very minimal visual object. Yesterday it was heraldic coats of arms with shields containing animal or territorial symbols linked to a noble family. Today a sort of ideogram is asked to... See more