When ad legend Lee Clow took the imagery from George Orwell’s 1984 to create the most iconic TV commercial of all time, almost no one watching Apple’s Super Bowl ad understood all of the references. (They’d read the book in high school, but if you want to impact a hundred million beer-drinking sports fans, an assigned high school book is not a good
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Steve Jobs introducing the " think different " campaign at an internal staff meeting.
