Apple’s website presents its products in a breezy, magazine style that suits mainstreamers. But in one corner is the label Tech Specs.
Giles Colborne • Simple and Usable Web, Mobile, and Interaction Design
When ad legend Lee Clow took the imagery from George Orwell’s 1984 to create the most iconic TV commercial of all time, almost no one watching Apple’s Super Bowl ad understood all of the references. (They’d read the book in high school, but if you want to impact a hundred million beer-drinking sports fans, an assigned high school book is not a good
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Apple lets Chiat shoot for the stars. If it produces a clunker along the way, the world isn’t going to end. People aren’t going to abandon their Apple equipment on the streets.