The Good Marketing
technique des 6 chapeaux pour decliner une idee creative

worldview vs demographic targeting
“You’re invited in, or you miss it.”
We spent a decade learning how to go viral.
Now, the clever ones are learning how to go quiet.
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
Protein
protein.xyz
great insights for brand, marketing, creativity

Strategy Link Bank
baibamatisone.notion.site
Huge strategy (brand , creative, marketing) decks bank by baiba matisone
