The Good Marketing
If you consider yourself an observer of culture, you’ve already put yourself on the sidelines.
When you’re an active participant in the interests of those you hope to resonate with, you don’t need to decipher what’s trending. You’ll know.
When you’re an active participant in the interests of those you hope to resonate with, you don’t need to decipher what’s trending. You’ll know.
Foresight as Activism: Researching vs. Making Culture
technique des 6 chapeaux pour decliner une idee creative
worldview vs demographic targeting
“You’re invited in, or you miss it.”
We spent a decade learning how to go viral.
Now, the clever ones are learning how to go quiet.
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
Protein
protein.xyz
great insights for brand, marketing, creativity
