The Good Marketing
world building - super format - disney content and IP flywheel
how to pitch and idea
brainstorming creative ideas
people don’t buy products when they understand them. they buy products when they feel understood.
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
Recoding a return to conviction, where brand belief matters:
Rather than demanding their participation as the paint on a blank canvas, consumers need brands who aren’t afraid to show up fully realized—with an ownable point of view, tangible contributions, and a clear sense of who they are and aren’t for.