There's a new cultural infrastructure. An invisible layer powering… | James Kirkham | 49 comments

It’s happening in the background, away from performance, away from the algorithm. Rather than worrying about audience, these are intimacy tools.The most powerful cultural spaces right now are ones you can’t search for. You’re invited in, or you miss it.We spent a decade learning how to go viral. Now, the clever ones are learning how to go quiet.