Societal Shifts & Culture
1.4. The largest cultural segment in any society is the “mainstream,” although it may represent a plurality rather than a majority.
1.4.1 The “average” person in any society belongs to this taste world as it requires no specialized knowledge, nor has very high barriers to participation. Tastes can be acquired through ambient absorption — e.g. heari... See more
1.4.1 The “average” person in any society belongs to this taste world as it requires no specialized knowledge, nor has very high barriers to participation. Tastes can be acquired through ambient absorption — e.g. heari... See more
Culture: An Owner's Manual • Culture Is an Ecosystem: A Manifesto Towards a New Cultural Criticism
60% of Google searches end with zero clicks. Why? Because AI.
Paul Venuto • feed updates
Culture is a shared set of elements that characterize a group of people – a religion, a race, a society, a movement, a scene.
Tapping into culture needs to be more than, how do I make my brand cool? Cultural strategy is the act of understanding, contextualizing and applying cultural knowledge to achieve an intended outcome or change, in a way that r... See more
Tapping into culture needs to be more than, how do I make my brand cool? Cultural strategy is the act of understanding, contextualizing and applying cultural knowledge to achieve an intended outcome or change, in a way that r... See more
Nick Susi • Culture Is the Client
Peter Drucker famously remarked that ‘culture eats strategy for breakfast’. So what exactly is the culture of a company, a community or a society? Culture is the expression of a group's level of consciousness; their collective clarity of understanding. And the thoughts, words, actions and artefacts that make sense from that level of understanding.
Jamie Smart • Results: Think Less. Achieve More
If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync. Culture beats strategy—so much that culture is strategy.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
... See moreMost critically, these roles tend to be self-reinforcing. Organizations using fear-based future narratives often develop risk-averse cultures that further reinforce defensive positioning. Conversely, organizations with aspirational future narratives tend to attract optimistic, innovation-minded talent that strengthens their future-positive culture.
Patrick Tanguay (Sentiers) • 📡 No.338 — Is AI Progress Slowing Down? ⊗ Future Orientation ⊗ the Power of Critical Sensemaking
My team and I do cultural strategy. That means we help brands move the needle of culture forward so that they become the natural winners in their markets. The only effective way to win as a culture brand is to change the rules and conditions of your category so that they benefit you, while displacing your competitors.
The Strategist's Playbook
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