Future of Fashion

Off the rack clothes are not designed to fit you. And I mean you, as in you specifically. They are made to roughly fit 1000s of people who kinda-sorta share several similar body traits because it’s inexpensive, off the rack fashion, not bespoke custom and that’s how it works.

The "nicheification" of culture isn't new Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers @andjelicaaa breaks down the why into 4 demand models: 1. Bandwagon Model 2. Snob Model 3. Veblen Model 4. Corteiz Model Let's dig in... https://t.co/ZkKZzHG98I