seeds

Maybe the only thing worse than being paid off to have an opinion, is guessing and adopting others’ opinions out of fear of being “wrong” about your own.

In an era of personal brands and monetizable reputations, every single one of our posts is a performance. If you exist online, there is no such thing as authenticity. This only becomes more true, ... See more

. Is it good to have a schtick? Am I just a little story dispenser, dispassionately using the same bits ad nauseam?

One of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes. For a brand like MSCHF, success might not always come from money—sometimes, it comes from products that reinforce how they want to articula... See more

The more people who buy a product, the further the product’s message spreads, the more money the company makes, the more they can invest in their projects. It's a virtuous cycle of creation and consumption. By making scale—the number of people who use or see the creation—an explicit part of the art’s statement, they naturally marry the business’s g... See more

On their podcast “Poog,” comedians Kate Berlant and Jacqueline Novak often refer to secular things as “godly” and “godless.” As in: liking a friend’s Instagram, godless; running into a friend on the street, godly. I think about this bifurcation all the time. Kate and Jacqueline are forever fixated on finding a new wellness routine that might change... See more

What we can try to do—and what only human curation, so far, can make possible—is to find creative ways out of our house of mirrors. “Leave the door open on your way out” is one of our commandments, and it is an invitation to bring parallel worlds and universes, antagonists and dissidents, renegades and rebels into our beautiful bubble, and to engag... See more