seeds
Is chasing virality going out of fashion?
How Liquid Death founder, Mike Cessario, created a billion dollar water brand
open.spotify.compeople aren’t paying for the creative work that people actually wanna do!
sometimes it’s better to not know the rules, coming in like “you can’t do that you can’t do that”
My GPS watch insists on tracking my running streak, my hitting-my-step-count streak, my drinking-enough-water streak. A friend mentions their Duolingo streak. An app offers to track my meditation streak, which seems to fly in the face of mindfulness. As I type this, I’m shown an ad for something called “Streaks,” billed as “the to-do list that help... See more
The Big Break
The heroine’s journey is SO relatable
“I like it when people make clear artistic decisions,” he said. “In a time of so-called A.I., personality becomes even more important.” Using technology to randomize content and narrative, he added with a laugh, “becomes a little bit garbage.”
archive.ph
when does clarity triumph, and when does the quality of being iterative?
My latest column at The New Yorker is about the revenge of homepages: Why we're turning toward individual websites as the platform era of the internet continues to disintegrate.
I started working on this piece because I've found myself going to homepages more often. It's a way to get a controlled, curated look at what a publication offers, and a ch... See more
I started working on this piece because I've found myself going to homepages more often. It's a way to get a controlled, curated look at what a publication offers, and a ch... See more
Consider the difference between Trader Joe’s (a beloved grocery store with a wide variety of goods, all of which you can trust) and whatever new CPG goods are popular on TikTok. Hype is a flash in the pan. Narrative network effects are durable, long-lasting, and broadly applicable.
Evan Armstrong • The Art of Scaling Taste
narrative network effects — how else can that be applied? personal branding?
How can we use technology to maintain a culture?
