[distribution]

Make known.

The best definition of product positioning I have seen yet: “create a space inside the target customer’s head for ‘best buy for this type of situation’ and to attain undisputed occupancy of that space.”

Ivan Zhao x.com

Words are magic. Words are really magic. They add so much. You can take a TikTok video, and you think the TikTok video is the end in itself. You don’t need any gloss on that, but you absolutely do. It’s so much funnier if you can articulate what is embarrassing or weird or impressive about what that person is doing. That is a great hack.

Craig Mod • Looking Closely Is Everything

People do not go to a website to admire it, but to get something done.

Jakob Nielsen

Thumbnail of Anatomy of an internet argument

Defender • Anatomy of an internet argument

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This.

Thom Bettridge substack.com

Successful Brand Universes are those that when come in contact with, we as consumers instantly react, “Wow, thats SO [insert brand here].”

Christopher Morency • What Even Is a Brand Universe?

my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!

Visakan Veerasamy x.com