[distribution]
Make known.
[distribution]
“I know a lot of people who make things who don’t stand proudly by their stuff, I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.
You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts and parts.
Words are magic. Words are really magic. They add so much. You can take a TikTok video, and you think the TikTok video is the end in itself. You don’t need any gloss on that, but you absolutely do. It’s so much funnier if you can articulate what is embarrassing or weird or impressive about what that person is doing. That is a great hack.
Craig Mod • Looking Closely Is Everything
Successful Brand Universes are those that when come in contact with, we as consumers instantly react, “Wow, thats SO [insert brand here].”
Christopher Morency • What Even Is a Brand Universe?
You can have everything in life you want, if you will just help enough other people get what they want.” ~ Zig Ziglar.
my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!