Julian Paul
@julian
Rational optimist building internet things.
Julian Paul
julianpaul.me
Everyone wants the summary. But the summary is what's left after someone else decided what matters. Their priorities aren't yours. Their filters aren't yours. When you operate on summaries, you're thinking with someone else's brain.
when physical labor became optional we invented the gym. we’ll need the same thing for the mind
The world is built by those who can think, but it is ran by those who can articulate.
people think they want choices. but they prefer good defaults.
Imagine your customer at a dinner party. Someone asks them about that new tool they've been raving about. Do they: A) Launch into a feature comparison ("Well, it's 40% faster than X and has better integrations...") B) Tell a story about who they've become ("I used to be the person drowning in Slack notifications. Now I'm the person who actually thi... See more
Here's the thing most founders miss: backcasting isn't just planning—it's pre-writing your origin story. Every successful company eventually gets written about backwards ("How X saw the future before anyone else"), so you might as well design that narrative intentionally. Backcasting flips your mental model. Instead of "What can we afford to try?" ... See more