Julian Paul

"The shortest answer is doing the thing." - Ernest Hemingway

Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.

Just do the thing.

How to Win Friends & Influence People. Essentially, the book can be summed up into five simple steps:

1. Pay someone a genuine compliment. It has to be sincere. It can’t be a fake compliment. 

2. Ask them a question about their favorite subject, which is typically something about themselves. And then ju

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The best definition of product positioning I have seen yet: “create a space inside the target customer’s head for ‘best buy for this type of situation’ and to attain undisputed occupancy of that space.”