[startup]

Imagine your customer at a dinner party. Someone asks them about that new tool they've been raving about. Do they: A) Launch into a feature comparison ("Well, it's 40% faster than X and has better integrations...") B) Tell a story about who they've become ("I used to be the person drowning in Slack notifications. Now I'm the person who actually thi... See more

Here's the thing most founders miss: backcasting isn't just planning—it's pre-writing your origin story. Every successful company eventually gets written about backwards ("How X saw the future before anyone else"), so you might as well design that narrative intentionally. Backcasting flips your mental model. Instead of "What can we afford to try?" ... See more

Backcasting is beautifully simple: define a desirable future, then reverse-engineer the steps to get there. It's direction-setting, not fantasy planning. Instead of asking "What's necessary?" you ask "What's possible?"

When your coworkers don’t understand your behavior, they assume the worst – especially if you’re the boss.