I can’t tell whether this is so obvious it doesn’t merit mentioning, or so fundamental it’s hard to see, but I’ve noticed recently that there seem to be two core approaches people take to establishing trust in communication. Call them “truth-seeking” and “community-seeking.” Most people seem to have a dominant social mode in which they operate basi... See more

How Seth thinks about organization Organizing is like building a case to hold your tools. You don’t get points for making it fancy, you get points for doing the work.

“Limit everything to the essential but do not remove the poetry.”

— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams

Words are magic. Words are really magic. They add so much. You can take a TikTok video, and you think the TikTok video is the end in itself. You don’t need any gloss on that, but you absolutely do. It’s so much funnier if you can articulate what is embarrassing or weird or impressive about what that person is doing. That is a great hack.

The hard part about figuring out what customers want is figuring out that you need to figure it out

I have never come out of a situation where I was negative to or about someone else and felt better. Any time I have been disdainful of another person has ended with me wishing I had kept my mouth shut. Turns out that hurting people, even when I think I’m right, even if they “hurt me first”, just makes me feel worse, and made their life worse in the... See more