[distribution]

Make known.

The audience comes last. The audience doesn't know what they want. The audience only knows what's come before. - Rick Rubin

Side-by-side Ads - The Creative Marketer

Thumbnail of Anatomy of an internet argument

Defender • Anatomy of an internet argument

People do not go to a website to admire it, but to get something done.

Jakob Nielsen

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.

Alison Beard • Life’s Work: An Interview with Ruth Reichl

The best definition of product positioning I have seen yet: “create a space inside the target customer’s head for ‘best buy for this type of situation’ and to attain undisputed occupancy of that space.”

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