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Sometimes, back pain is felt in the thighs or even the ankles.

But treating the part that hurts does nothing to address the real problem.

Most business challenges have a similar pattern–it might feel like the problem is your customer’s attitude or how busy a location is–but it’s probably a different problem, something more systemic, well-concealed... See more

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.