Creativity

When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.

In the words of neuroscientist Gregory Berns, “only when you consciously confront your brain’s reliance on categories will you be able to imagine outside of its boundaries.” Venturing out of the mind’s perimeter of comfort, in a constant quest for the unknown, liminal creators keep on fueling their imagination by exploring the gray areas that live... See more