Creativity
the art of creativity
sari and
Creativity
the art of creativity
sari and

Creativity and Disruption: Creativity is described as emerging from the disruption of these predictive models. When our expectations are challenged or disrupted, it can lead to new ways of thinking and innovative ideas.
Balance Between Order and Chaos: The balance between order (predictive models) and chaos (disruption) is crucial for fostering creativity. Too much order can stifle creativity, while too much chaos can lead to confusion and lack of direction.
for when you are stuck on a creative brief
Named after the economist Charles Goodhart, the principle states, “When a measure becomes a target, it ceases to be a good measure.” Measurement is only useful when it guides you and adds context to a larger picture, not when it consumes you. Each number is simply one piece of feedback in the overall system.
the death of should