Sindhu Shivaprasad
@sindhusprasad
content designer and strategist by profession. writing about agentic ways of living on readkindredspirits.com. digital gardening at sindhu.live
@sindhusprasad
content designer and strategist by profession. writing about agentic ways of living on readkindredspirits.com. digital gardening at sindhu.live
What goes too long unchanged destroys itself. The forest is forever because it dies and dies and so lives.
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance
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