Content Marketing

fresh-eggs-flying-lessons

Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.

Link

Differentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt

Sarah Wright producthunt.com

There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.

An essay: Why founders fail, despite being good at coding and high IQ. Being mathematically smart hurts startup founders. Math doesn’t account for emotions, and this is why devs easily build useful products but fail to get to Product Market Fit in 99%... See more

John Rush x.com

The fundamental message of marketing must change from "we want your money" to "we share your interests".

Jeff Jarvis • WHAT WOULD GOOGLE DO

Some questions that I’ve found to be very effective in one-on-ones: If we could improve in any way, how would we do it? What’s the number-one problem with our organization? Why? What’s not fun about working here? Who is really kicking ass in the company? Whom do you admire? If you were me, what changes would you make? What don’t you like about the

Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

The Rule of One for copywriting:

You have one reader. One big idea. One promise. And one offer.

Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.

How today's fastest growing B2B businesses found their first ten customers

Lenny Rachitsky lennysnewsletter.com