Content Marketing
That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human... See more
stratechery.com • Never-Ending Niches
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
fresh-eggs-flying-lessons
Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
LinkHow today's fastest growing B2B businesses found their first ten customers
Lenny Rachitskylennysnewsletter.com
DP: Writing now has to be really, really good to stand out. People got really upset last December when I tweeted that AI’s writing is already better than the majority of Write of Passage students would be with a day’s worth of work. It made a lot of people upset, but I think it’s true. AI’s writing is great with a good prompt, which is why people... See more
How we traded beauty for efficiency
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff
... See more