Content Marketing

DP: Writing now has to be really, really good to stand out. People got really upset last December when I tweeted that AI’s writing is already better than the majority of Write of Passage students would be with a day’s worth of work. It made a lot of people upset, but I think it’s true. AI’s writing is great with a good prompt, which is why people... See more

But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff

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That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human... See more

Up until recently the most popular use case seems to have been marketing copywriting. I don't find this particularly exciting, search on the internet is already full of bland content marketing. It's different if one does content marketing by, say, writing an article about how to use your API, or if a company does a toy project using their API and

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