Content Marketing
The Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.
Suveer Bajaj • The power of content-community-commerce model - ET BrandEquity
In a GTC context, a company’s community should drive positive word of mouth (online or in-person) or create popular content that drives awareness.
Patrick Woods • How to Drive Business Growth By Fostering Your Community
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff
... See moreDavid Heinemeier Hansson • You can either buy attention or earn it
I have come to the conviction that if you cannot translate your thoughts into uneducated language, then your thoughts were confused. Power to translate is the test of having really understood one's own meaning.
—C.S. Lewis
Differentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt
Sarah Wrightproducthunt.com