Content Marketing
How today's fastest growing B2B businesses found their first ten customers
Lenny Rachitskylennysnewsletter.com
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
Content marketing for founding teams
notion.soThe Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.
Suveer Bajaj • The power of content-community-commerce model - ET BrandEquity
fresh-eggs-flying-lessons
Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
Link
In a GTC context, a company’s community should drive positive word of mouth (online or in-person) or create popular content that drives awareness.
Patrick Woods • How to Drive Business Growth By Fostering Your Community
