Content Marketing
by Caterina Yannicelli · updated 1mo ago
Content Marketing
Caterina Yannicelli added 8mo ago
I have come to the conviction that if you cannot translate your thoughts into uneducated language, then your thoughts were confused. Power to translate is the test of having really understood one's own meaning.
—C.S. Lewis
Caterina Yannicelli added 1mo ago
How today's fastest growing B2B businesses found their first ten customers
5 highlights
Caterina Yannicelli added 8mo ago
Content marketing for founding teams
Caterina Yannicelli added 8mo ago
- “Content is king” became a cliche because it was the hallmark of the media business. Without great content, not much else matters. But the platform and scale era scrambled that. Distribution became the gamechanger. Publications had BuzzFeed envy. By the same token, media’s indirect business models -- content in some publishing organizations can be ... See more
from Audience-first publishing by Brian Morrissey
Caterina Yannicelli added 8mo ago
- That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more
from Never-Ending Niches by stratechery.com
Caterina Yannicelli added 8mo ago
Up until recently the most popular use case seems to have been marketing copywriting. I don't find this particularly exciting, search on the internet is already full of bland content marketing. It's different if one does content marketing by, say, writing an article about how to use your API, or if a company does a toy
... See morefrom Nintil - Images and Words: AI in 2026 by Jose Rincon
Caterina Yannicelli added 8mo ago
Caterina Yannicelli added 8mo ago
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
Caterina Yannicelli added 1mo ago
Caterina Yannicelli added 1mo ago