Content Marketing
DP: Writing now has to be really, really good to stand out. People got really upset last December when I tweeted that AI’s writing is already better than the majority of Write of Passage students would be with a day’s worth of work. It made a lot of people upset, but I think it’s true. AI’s writing is great with a good prompt, which is why people... See more
How we traded beauty for efficiency
Differentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt
Sarah Wrightproducthunt.com
In a GTC context, a company’s community should drive positive word of mouth (online or in-person) or create popular content that drives awareness.
Patrick Woods • How to Drive Business Growth By Fostering Your Community
How today's fastest growing B2B businesses found their first ten customers
Lenny's Newsletterlennysnewsletter.com
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
The Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.
Suveer Bajaj • The power of content-community-commerce model - ET BrandEquity
I have come to the conviction that if you cannot translate your thoughts into uneducated language, then your thoughts were confused. Power to translate is the test of having really understood one's own meaning.
—C.S. Lewis