Content Marketing
In a GTC context, a company’s community should drive positive word of mouth (online or in-person) or create popular content that drives awareness.
Patrick Woods • How to Drive Business Growth By Fostering Your Community
I have come to the conviction that if you cannot translate your thoughts into uneducated language, then your thoughts were confused. Power to translate is the test of having really understood one's own meaning.
—C.S. Lewis
DP: Writing now has to be really, really good to stand out. People got really upset last December when I tweeted that AI’s writing is already better than the majority of Write of Passage students would be with a day’s worth of work. It made a lot of people upset, but I think it’s true. AI’s writing is great with a good prompt, which is why people... See more
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Lenny's Newsletterlennysnewsletter.com
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff
... See moreDavid Heinemeier Hansson • You can either buy attention or earn it
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