🌎 brand (world)building
how to build a brand aka how to build a world
🌎 brand (world)building
You’re not just marketing a product but inviting your audience into your ‘world’: a world that must feel real enough to believe in, important enough to matter, and human enough to connect to.
Emma Pegg • The Science (and Seduction) of Product Storytelling
When someone scrolls through your website, how can they see themselves living the future you’re building?
Emma Pegg • The Science (and Seduction) of Product Storytelling
Emotion By Design: Creative Leadership Lessons from a Life at Nike
Greg Hoffman • 1 highlight
amazon.com
Ideas related to this collection