📚 ref - brand (world)building
insights on how to build a brand aka how to build a world.
📚 ref - brand (world)building
insights on how to build a brand aka how to build a world.
Potential contact
See the value.
Connect with the value.
Have the borrowed authority that both ends win.
Future-proofing your brand: Brands are creating legitimacy by showing something behind it, selling it to the end-consumer with the proof that they have something good and valuable. Strategic partnerships help to keep them in the limelight.
Controlling the narrative: Why it’s brand matters. Rigorous training and testing of the technology to see that GORE-TEX has pushed itself beyond the limits of testing to extreme conditions (e.g. NASA).
What kinds of advantages do you have as a brand? (Personal or intellectual)
Social = cool by association (signals you are part of a group)
Technical = performance (helps you do something you couldn’t do before)
Experience = a story that people can aspire to (something they can come back to)
ingredient brand