'Language is looking up': The place of words in branding

When Patagonia launched its sustainability campaign, it wasn't the design that won the world over. It was the simple sentence: "The Earth is Our Only Shareholder." It worked because it was smart. It landed because it was human. That small selection of words tells an entire story, not just about a company and its values, but about our world and its ... See more

There was a collective realisation that we must learn how to play nicely with the robots and, simultaneously, learn how to be human again.