Sublime flips the job of notes. Users drop in an idea, and then fall down a delightful path of related ideas. The value comes from connecting ideas, not merely saving them. Essentially, it means that note-taking is more akin to going on a guided trip through the intellectual wilderness. For example, save a quote about note-taking, and up pops a... See more

A web of gambles

As long time readers know, I like to think of companies as a bundle of related bets. Sublime is betting its existence on three things:

1. Communal knowledge management: A multiplayer knowledge graph beats private note silos on discovery, and returns more ideas per note.


2. Taste unlock: Users will pay for software that injects their own

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