📚 ref - brand (world)building
insights on how to build a brand aka how to build a world.
📚 ref - brand (world)building
The Duolingo Handbook
handbook.duolingo.comA visual palette cleanser - Google Drive
drive.google.comMark Bartling
linkedin.comPotential contact
Controlling the narrative: Why it’s brand matters. Rigorous training and testing of the technology to see that GORE-TEX has pushed itself beyond the limits of testing to extreme conditions (e.g. NASA).
When someone scrolls through your website, how can they see themselves living the future you’re building?
Emma Pegg • The Science (and Seduction) of Product Storytelling
In 1981, the Gore brand assisted with NASA’s inaugural space shuttle mission, Space Shuttle Columbia. Astronauts wore spacesuits made with the GORE-TEX membrane woven into their outer layers, though this was a different construction of membrane to that found in a consumer product. This wasn’t the first time the company had assisted NASA with space ... See more
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We’re an ingredient brand, which means we work directly with customers to create high-performance products featuring our technologies. Our customers include the world’s best outdoor, athletic, and lifestyle brands. They trust us because they know our product technologies and rigorous testing standards are as good as it gets.
Our Brand Partners
ingredient brand
Future-proofing your brand: Brands are creating legitimacy by showing something behind it, selling it to the end-consumer with the proof that they have something good and valuable. Strategic partnerships help to keep them in the limelight.