In 1981, the Gore brand assisted with NASA’s inaugural space shuttle mission, Space Shuttle Columbia. Astronauts wore spacesuits made with the GORE-TEX membrane woven into their outer layers, though this was a different construction of membrane to that found in a consumer product. This wasn’t the first time the company had assisted NASA with space ... See more
The GORE-TEX brand name is something that now exists beyond the mere physical; mentioning the word acts like a stamp of approval — a metaphorical guarantee that the piece in question will perform to the highest possible standards.