brand strategy
or how to build the reputation you want for your company
brand strategy
for too long, brands have been afraid of the word "should." they were afraid to be wrong or to alienate segments of the market.
more and more, i think the next wave of great brands will be prescriptive. they'll tell you what you *should* believe. they'll paint a vivid vision of the future and position themselves as the... See more
jihadx.comone thing that is truly lifechanging is seeing precisely how haters, hecklers, etc are part of the theatre production. they are a part of the show
Visakan Veerasamy • Tweet
for hiring anyone who remotely touches strategy you should prioritize people who actually get culture, society, & human nuance.
strategy at its core is applied anthropology. if the person can’t decode vibes, trace behavior, & see how a tiktok dance, a local election, & a subway ad are all part of the same current, then they’re just kinda doing an... See more
strategy at its core is applied anthropology. if the person can’t decode vibes, trace behavior, & see how a tiktok dance, a local election, & a subway ad are all part of the same current, then they’re just kinda doing an... See more
signüll • Tweet
a thesis around plays + theatre in a digital world
plays are one of the last forms of media that resist digitization -- not by accident, but by design. a play doesn’t scale. it doesn’t go viral (well, not the real thing. the idea of a play can spread. its songs, its brand, its aesthetics. but the core experience - the... See more
aishwarya 🌱🦋x.comWhen you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.
Elan Miller • The dinner party test
the story you tell about a product, and the culture you build around that story, matters far more than the product itself
