brand strategy
or how to build the reputation you want for your company
brand strategy
a thesis around plays + theatre in a digital world
plays are one of the last forms of media that resist digitization -- not by accident, but by design. a play doesn’t scale. it doesn’t go viral (well, not the real thing. the idea of a play can spread. its songs, its brand, its aesthetics. but the core experience - the p... See more
aishwarya 🌱🦋x.comWhen you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.
Elan Miller • The dinner party test
the story you tell about a product, and the culture you build around that story, matters far more than the product itself
Warpcast
The Duolingo Handbook
handbook.duolingo.com
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more
wearecollins.com • 101 Design Rules
most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Jim Fanara • Tweet
“Any damn fool can put on a deal,
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy