brand strategy
or how to build the reputation you want for your company
brand strategy
most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Jim Fanara • Tweet
for hiring anyone who remotely touches strategy you should prioritize people who actually get culture, society, & human nuance.
strategy at its core is applied anthropology. if the person can’t decode vibes, trace behavior, & see how a tiktok dance, a local election, & a subway ad are all part of the same current, then they’re just kinda doing an... See more
strategy at its core is applied anthropology. if the person can’t decode vibes, trace behavior, & see how a tiktok dance, a local election, & a subway ad are all part of the same current, then they’re just kinda doing an... See more
signüll • Tweet
a thesis around plays + theatre in a digital world
plays are one of the last forms of media that resist digitization -- not by accident, but by design. a play doesn’t scale. it doesn’t go viral (well, not the real thing. the idea of a play can spread. its songs, its brand, its aesthetics. but the core experience - the... See more
aishwarya 🌱🦋x.comRepetition doesn't spoil the prayer.
Writing | A Marketing Mantra for Founders
the story you tell about a product, and the culture you build around that story, matters far more than the product itself
Warpcast
for too long, brands have been afraid of the word "should." they were afraid to be wrong or to alienate segments of the market.
more and more, i think the next wave of great brands will be prescriptive. they'll tell you what you *should* believe. they'll paint a vivid vision of the future and position themselves as the... See more
jihadx.com