brand strategy

most companies see their potential customers as weak, naive, and prone to addiction.

what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...

Repetition doesn't spoil the prayer.

the story you tell about a product, and the culture you build around that story, matters far more than the product itself

“Any damn fool can put on a deal,

but it takes genius, faith, and perseverance

to create a brand.”

- David Ogilvy

In most aspects of life, you need to say something about twenty times before it truly starts to sink in. Say it a few times, people are too busy to even notice. A few more times, they start to become aware of a vague buzzing in their ears. By the time you’ve repeated it fifteen to twenty times you may be completely sick of it, but that’s about the ... See more

Staying focused, disciplined, and “on message” consistently for a very long time is compounding. It builds dividends.

for hiring anyone who remotely touches strategy you should prioritize people who actually get culture, society, & human nuance.

strategy at its core is applied anthropology. if the person can’t decode vibes, trace behavior, & see how a tiktok dance, a local election, & a subway ad are all part of the same current, then they’re just kind... See more