brand strategy
or how to build the reputation you want for your company
brand strategy
most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Jim Fanara • Tweet
the story you tell about a product, and the culture you build around that story, matters far more than the product itself
Warpcast
The Duolingo Handbook
handbook.duolingo.comAt Coinbase, we distilled our positioning into the phrase, "Trusted, safe, and easy to use." This message became a guiding principle for our marketing, content creation, media outreach, and even our approach to attracting top talent. In order to reach new people with this message and fast, we knew we needed to kinda meme it into existence. And so w... See more
Writing | A Marketing Mantra for Founders
When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.
Elan Miller • The dinner party test
Repetition doesn't spoil the prayer.
Writing | A Marketing Mantra for Founders
a thesis around plays + theatre in a digital world
plays are one of the last forms of media that resist digitization -- not by accident, but by design. a play doesn’t scale. it doesn’t go viral (well, not the real thing. the idea of a play can spread. its songs, its brand, its aesthetics. but the core experience - the p... See more
aishwarya 🌱🦋x.com“Any damn fool can put on a deal,
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy