Brand
I wish there was a KPI for this but weird positioning affects you in all the areas. Like all the metrics might be bad. Your sales might be great but still, all metrics might suck.
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
The lesson for entrepreneurs is clear: if you want to create and capture lasting value, don’t build an undifferentiated commodity business.
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.
Good Strategy Bad Strategy Quotes by Richard P. Rumelt
Strong positioning is centered on what a product does best. Once you have a list of competitive alternatives, the next step is to isolate what makes you different and better than those alternatives.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels... See more
Greg Isenberg • The Fast-Foodification of Everything
Consumers, too, have become more aware of the mechanics of brand-building. As a result, companies are under pressure to simulate authenticity by leaning into more personalized forms of communication.
Vox • Brands want to be more than your friend. They want community.
“A good strategy is, in the end, a hypothesis about what will work.”
— Michael Porter
Lenny Rachitsky • Getting better at product strategy
the more and better access everyone has to tools, resources, etc, the clearer it becomes that the final boss bottlenecks are courage, imagination and giving a shit
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