Brand
At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.
Good Strategy Bad Strategy Quotes by Richard P. Rumelt
To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural... See more
Douglas Holt • Branding as Cultural Activism
Strategy is about making choices, trade-offs. It’s about deliberately choosing to be different. —Michael Porter
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels... See more
Greg Isenberg • The Fast-Foodification of Everything
Strong positioning is centered on what a product does best. Once you have a list of competitive alternatives, the next step is to isolate what makes you different and better than those alternatives.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
“A good strategy is, in the end, a hypothesis about what will work.”
— Michael Porter
Lenny Rachitsky • Getting better at product strategy
the more and better access everyone has to tools, resources, etc, the clearer it becomes that the final boss bottlenecks are courage, imagination and giving a shit
Visakan Veerasamyx.com