Brand
Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels aestheti... See more
Greg Isenberg • The Fast-Foodification of Everything
In any complex effort, communicating a well-articulated vision for what you’re trying to do is the starting point for figuring out how to do it.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
the more and better access everyone has to tools, resources, etc, the clearer it becomes that the final boss bottlenecks are courage, imagination and giving a shit
Consumers, too, have become more aware of the mechanics of brand-building. As a result, companies are under pressure to simulate authenticity by leaning into more personalized forms of communication.
Vox • Brands want to be more than your friend. They want community.
At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.
Good Strategy Bad Strategy Quotes by Richard P. Rumelt
I wish there was a KPI for this but weird positioning affects you in all the areas. Like all the metrics might be bad. Your sales might be great but still, all metrics might suck.