Your Ordinary Is Your Audience’s Extraordinary
Find Your Best Way
Matthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
Everybody should be thinking of their brand as a character. It loosens what you can do and are allowed to do. Our competition is not other brands in the category, we don't give a shit about what others in the category are doing. The competition is the other things that are in your feed; that really funny comedian, that meme account, your best frien... See more
Zoe Scaman • Zoe Scaman on LinkedIn: Is the way we practice brand strategy today fundamentally irrelevant and… | 97 comments
How to Build Your Brand Universe
So with all of this in mind, are you ready to create and amplify your brand's universe?
Here are a few of my tips to get you started:
Define Your Brand Story: What's your mission? What values do you stand for? Your brand story should resonate with your audience and set the stage for your universe.
Consistency is Key: Ke... See more
So with all of this in mind, are you ready to create and amplify your brand's universe?
Here are a few of my tips to get you started:
Define Your Brand Story: What's your mission? What values do you stand for? Your brand story should resonate with your audience and set the stage for your universe.
Consistency is Key: Ke... See more
Grace Garrick • What Exactly is a Brand Universe?
I educate/inspire/entertain/teach/help__________who want to____________ I show ___________ how ___________
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
As a creator, your job is to find ONE idea that resonates, and then say it a thousand times.