The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Meera Kothandamazon.com
The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Category 1: They have no idea about the problem that your product or service solves. Some of them may not even be aware of the problem your product solves or why it needs to be solved in the first place. Type of content for this category: Your content has to bring attention to the problem. Pain is more effective than stating the benefits. Dig into
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- They’ve purchased. They are ready for more good stuff from you. Have an on-boarding or email series that introduces them to your product and holds their hand through the process.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
It’s easier to define your niche in terms of who you serve and on what topic. This is where your value proposition or blog purpose comes in. This will form the basis of every single piece of content you create.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Type of content for this category: Case studies of your students or clients or even of yourself are great for this category. You can also write a post highlighting your own experience or asking them to imagine how different their life would be with your product. The content has to instill desire for your product or service.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
I educate/inspire/entertain/teach/help__________who want to____________ I show ___________ how ___________
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Matching the right content to where your audience is on their journey with you is critical to helping them move forward.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
- What group do you want to help? 2. In what area do you want to help them? Or in what area do they struggle that you believe you can help them?
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Whatever your goals are, your content has to contribute to inching the reader forward in the direction of your end goal. And this is something that you may be sorely missing.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
set out to make every piece of content exceptional because when you do, people will start to notice and share your work in Facebook groups and other social media platforms without you even asking. The more people share, the more traffic you get.