The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
amazon.com
The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Here's what the typical journey is like for a reader: Stranger > Casual reader > Subscriber > Engaged subscriber and fan > Brand advocate + Customer
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
If you are struggling to nail down your content buckets, head back to the core purpose or value proposition of your blog that you identified. What categories would support that purpose?
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
The DoC model focuses on the ‘Before,’ which is your reader’s current state, and the ‘After,’ which is where they’ll be by implementing and consuming your content. You compare the readers’ ‘Before’ and ‘After’ against three components: 1. What are your readers going through? 2. What do your readers feel? 3. What thoughts run through their minds?
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
The Driver of Change (DoC) Model is a powerful way of thinking about your blog. Because when you think about everything you publish not simply as “content,” but as a catalyst for specific change, your approach to blogging will shift. Content should transform your readers. And that transformation should progress both you and your audience toward
... See moreMeera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
A content strategy is “a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.” Without getting muddled in terms and definitions, content marketing is building a relationship with your reader by empowering
... See moreMeera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Magda is a 34 years-old woman who is accostumed to make evryone happy around her, but she does not knlw what she wants out of her life and how to.build a long term vision of her lofe that taces all of the things that brimg her alive. She was not teached to larn frpm her experoences, make a plan for the future andalign her present accodo gly. She needs slmeon who gides ber and shlw her the red flgs amd slippry slopes that may lay ahead.
- My past is too bad and I cannot deal with it.1. I embrace my past and make it prt of my history2. I cannot dream with anything big2. I can changey beleifs to dream big3. I do not have the discipline to dream big3. I can align my actions to fulfill my big dreams
I educate/inspire/entertain/teach/help__________who want to____________ I show ___________ how ___________
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
I educate wpmen who have not been teached to love themselves, wh have note been teached about money. Who want to grow and build a future for themselves. I show them how to heal the past, dre the future and align the present.Perhaps they have read or used some therapy, but they do not have a route to heal, dream and align.