Stories Sell: Storyworthy Strategies to Grow Your Business and Brand

That’s how we find what we need: We start with ourselves. Our personal experiences. Our observations of the world. Our successes and failures and everything in between. From there, we find stories, and from those stories, we can find the content we need to connect, communicate, and convince. Almost all my metaphors are personal stories or anecdotes

According to Will Storr in The Science of Storytelling: “Neuroscientists are building a powerful case that metaphor is far more important to human cognition than has ever been imagined. Many argue it’s the fundamental way that brains understand abstract concepts like love, joy, society, and economy. It’s simply not possible to comprehend these idea

You name the topic and I have a story for it because I always start with story. I believe in bricks. I believe that if you build a foundation with enough bricks, you’ll never need a Band-Aid. Play the long game. Believe in bricks. Build a foundation of stories.

Remember: First identify a good story, and only then see what problems it might help solve.

Choosing to be different often means daring to be first or alone or doing something we’ve never done before.

Michael Harris, the author of Insight Selling: Sell Value & Differentiate Your Product with Insight Scenarios, says it this way: “Our subconscious/intuitive decision to buy is then communicated to the conscious mind via an emotion. The conscious mind then searches for rational reasons, and that’s how we complete the circle: We justify our emoti

The most powerful person in the world is the storyteller.

When someone tells us a story, our brain produces three chemicals: Dopamine, which enhances our focus, motivation, and memory Oxytocin, which increases feelings of generosity, trust, and bonding Endorphins, which relieve stress and create an overall sense of well-being

If you want to be remembered, and if you want to be memorable, you must tell stories.