Stories Sell: Storyworthy Strategies to Grow Your Business and Brand

In business, this often means finding the moment of real transformation while simultaneously leaving out the details that people think are important but that don’t actually help to tell the story. This can include things like describing how the platform secures the customer’s data. Illustrating how people have conquered the last-mile problem. Expla

It’s a tiny moment in an enormous story filled with police officers, interrogation rooms, handcuffs, jail cells, and a courtroom trial, but what people rightly remember about that story is my five-second moment in a darkened closet. And it took me five years to find it. So dig. Search. Hunt. Fight for the five-second moment. Allow yourself to recal

If you want to tell a story, ask yourself: Does it contain a five-second moment? A moment of true transformation? The five-second moment may be difficult to find. You may have to dig for it. I was more than three years into my storytelling career before I finally told “This Is Going to Suck.”

This is how most “big stories” operate. At least the good ones. Big stories contain these tiny, utterly human moments. We may be fooled by dinosaurs and corporate espionage, but if it’s a good story, our protagonist is going to experience something deep, meaningful, and resonant, even if the audience doesn’t fully realize it.

Making the Big into Something Small but Enormous

Think of it this way: If we remove Tanzania from the story, is there still a story worth telling? If the answer is no, then the person probably doesn’t have a story. If the answer is yes, they might have something worth telling.

The Bigger, the Not-So-Better

Arriving home and seeing my front door repaired, I instantaneously knew that I had made the right decision to purchase my windows from Trevor Devine.

Understanding that stories are about tiny moments is the bedrock upon which all storytelling is built, and yet this is what people often fail to understand when thinking about a story. Instead, they believe that if something interesting or incredible or unbelievable has happened to them, they have a great story to tell.