one of my favorite rory sutherland anecdotes is about how pe...

one of my favorite rory sutherland anecdotes is about how people complained that an elevator took too long to arrive. it would cost ~ a million dollars to make the elevators 5% faster. they solved the problem for ~$100 by adding mirrors so people groomed themselves while waiting

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but problem-solving is a strangely status-conscious job: there are high-status approaches and low-status approaches.

Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland – Are We Now Too Impatient to Be Intelligent? | Nudgestock 2024

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Imagine trying to shoehorn the elevator mirror solution into a Linear project. The software would prompt you to move through a neatly organized set of issues: “Research elevator speeds,” “Calculate upgrade costs,” “Implement faster motors.” There’s no task for “Stare at the wall and ponder human psychology,” but sometimes that’s exactly what we hav... See more

Sari Azout • The End of Productivity

These examples prove that making things easier isn’t necessarily the path to a psychological moonshot; sometimes you have to do the opposite: increase friction, wait times and inconvenience, to achieve the same increase in perceived value.

Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life

Rory Sutherland, vice chairman of the Ogilvy advertising agency, famously told a story about an office building where people complained that an elevator took too long to arrive. Instead of spending $1 million to make the elevators 5 percent faster, they solved the problem by spending around $100 to add mirrors so people could look at themselves whi... See more

Sari Azout • The End of Productivity

I owe this insight to my colleague Colin Nimick, a brilliant copywriter at Ogilvy who said, “In New York, people speak fast. In the American South, they speak slowly. Both of them are a form of politeness, understood in a different way. In New York, you speak quickly because you respect the value of the other person’s time and you don’t want to tak... See more

Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland – Are We Now Too Impatient to Be Intelligent? | Nudgestock 2024

Sari Azout • The End of Productivity

Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life

Sari Azout • The End of Productivity

Adam Grant • Are We Too Impatient to Be Intelligent?