Writing | A Marketing Mantra for Founders

Changing too frequently doesn’t give the message a chance to penetrate or distribute. The value of repetition is that you’re speaking not just so people will hear you but so they’ll repeat your message for you. Studies show the person you’re trying to persuade needs to hear your message three to five times before that can happen. They need to hear

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our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more

- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more

I think about spaced repetition forgetting curves for marketing/branding absolutely all of the time.

Did you just launch? You need to get in front of people again at 2, 7, 30 and 60 days later if you don't want to be forgotten.

This is the stuff brands are built on.

- In this exclusive interview, she walks through the most important brand decisions startups can make to appear formidable, credible, and ready to make change. As you’ll note, none of them require a big budget or huge team — just supercharged attention to detail.CONSISTENCY IS EVERYTHING - Invest the time to clearly articulate a set of standards fo... See more